A brand people
remember long
after they leave.
A logo is not a brand. A brand is a set of associations people carry about you. We build the visual system that earns those associations — consistent, strategic, and built to scale.
More than
just a logo.
A full brand identity gives you everything you need to show up consistently — across your website, your socials, your proposals, and your packaging.
Logo & mark system
Primary logo, secondary mark, icon/favicon — built for every context from business card to billboard.
Colour palette
Primary and secondary colours with exact hex, RGB, and CMYK values. Light and dark variants where needed.
Typography system
Heading and body typeface pairing, size scale, weight usage, and spacing guidance.
Brand voice guidelines
Tone of voice, how you write, what words you use (and avoid). Brand personality in language form.
Visual language
Photography style, illustration direction, iconography style — the visual rules beyond logo and colour.
Brand guidelines PDF
A single comprehensive document your whole team can refer to. Internal use and for any future suppliers.
Strategy-led.
Craft-finished.
Brand Discovery
We dig into your business, your audience, your competitors, and your ambitions. Brand workshops, market research, positioning exercises. This is where your brand's personality is found, not invented.
Concept Development
Three distinct creative directions — each with rationale, logo exploration, and a colour/type palette. You give feedback; we refine the direction that resonates.
Refinement & System
The chosen direction is refined to production quality and expanded into a full visual system — secondary marks, icon style, photography direction, layout principles.
Delivery & Guidelines
A comprehensive brand guidelines document covering every element of your new identity. File packages in every format you'll ever need. Clear rules for how to use it — and how not to.
Brand questions,
answered.
Yes. Brand extension is a common engagement. We assess what's working, what's not, and build around your existing equity without throwing everything away.
Three distinct directions in the first round, presented with full rationale. We then refine whichever direction you choose — typically one or two more rounds until it's right.
SVG, PNG (transparent, various sizes), PDF, and EPS. Light and dark versions. Plus a brand guidelines PDF in both digital and print formats.
Yes — brand collateral (stationery, social templates, presentation decks) can be included as add-ons. Let us know what you'll need and we'll include it in your quote.
Absolutely — we often do brand and web together. The process actually works better that way: the website is built on the brand foundation, not retrofitted to it.
We design the mark; trademark registration is a legal process you'd handle with an IP attorney. We can advise on what to check before finalising a mark, but we're not lawyers.
Ready to build
your brand?
Tell us where you are now and where you want to go. We'll share thoughts on your current brand and what a new one could look like — free, no obligation.
We respond within one business day