Logo and smaller versions
A main logo and variations for small spaces, such as your website icon and social profile picture.
Give your business a consistent, recognizable look.
We design your logo, choose colors and fonts, and create guidelines your team can follow. Use them across your website, proposals, and marketing materials.
EXAMPLE FONT: GEIST Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Blue for links and buttons Dark text on light backgrounds
Brand Identity
Illustrative example
3–4 weeks estimated for an identity project
3 initial design directions
Guide how to use your brand, supplied as a PDF
£950 starting project price
WHAT WE CAN HELP WITH
Get the files and guidance to use your brand consistently.
Your quote lists the logo files, guidelines, and supporting materials you'll receive.
Brand colors
Color values for screen and print, with guidance your designers and printers can use to match them as closely as possible.
Fonts and text styles
Font choices and examples of headings and body text. Your team gets guidance on sizes, spacing, and font licenses.
Writing guidelines
Examples of how your business should sound, with practical advice your team can use when writing website copy or emails.
Image and illustration style
Guidance on choosing photographs, illustrations, and icons that look like they belong to the same business.
A brand reference guide
A PDF explaining how to use the logo, colors, and fonts. Share it with your team and anyone creating materials for you.
THE PROCESS
How we'll develop your brand identity.
01 / Discovery
Understand your business
We discuss your customers, competitors, and how you'd like the business to be seen. We also review any existing branding you want to keep.
02 / Concepts
Review three design directions
We present three initial directions with logo ideas, colors, and fonts. We explain the reasoning so you can choose a direction with your team.
03 / Refinement
Develop your chosen design
We use your feedback to refine the logo, then create versions for light backgrounds, dark backgrounds, and small spaces.
04 / Delivery
Receive your files and guidelines
We package the approved files for print and digital use. The guidelines explain how to use them and what to send to future designers or printers.
01 Can you work with our existing logo?
Yes. We can keep your logo and create supporting colors, fonts, and guidelines, or refresh parts of your existing identity. We'll agree on what stays before starting.
02 How many logo ideas will we see?
A full identity project starts with three design directions. You choose one for refinement. Your proposal confirms the number of feedback rounds and the cost of any additional work.
03 What files will we receive?
Approved logos in SVG, PNG, PDF, and EPS formats, including light and dark versions where needed. You'll also receive a PDF with your brand guidelines.
04 Are business cards and social templates included?
These are optional extras. Tell us which materials you need and we'll list them in your quote, along with any font or image license costs.
05 Can you build the website too?
Yes. We can quote for branding and the website together, using the approved identity in the website design.
06 Do you register the logo as a trademark?
No. We design the logo. Trademark searches and registration are separate legal work to arrange with a trademark attorney.
Tell us what your brand needs to communicate.
Share a little about your business and the materials you need. We'll discuss whether to build on your current identity or design a new one.
We'll agree on the work and price before you commit.