Be the answer
AI gives
your customers.
Search is changing. Millions of queries now end inside ChatGPT, Perplexity, or Google's AI Overviews — never reaching a results page. We help you get cited in those answers instead of losing that traffic entirely.
Optimised for
the AI era.
Traditional SEO gets you on page one. GEO gets you into the answer itself — before the user even considers clicking a link.
AI citation audit
Where do you currently appear in AI-generated answers? We establish your baseline and identify gaps vs. competitors.
Entity & authority signals
AI tools trust entities. We structure your content so you're clearly identified as an authoritative source on your topics.
Content restructuring
AI systems prefer certain content formats. We rewrite and restructure key pages to align with how language models ingest and cite information.
Schema & structured data
Rich, comprehensive schema markup helps AI systems understand who you are, what you do, and why you matter.
Authority building
Being cited by other trusted sources increases your likelihood of appearing in AI answers. We build the right citation profile.
Citation monitoring
We track your brand's presence across major AI tools monthly — ChatGPT, Perplexity, Google AI Overviews, Gemini — and report on trends.
The window for
early movers is open.
GEO is where SEO was in 2005 — most businesses haven't started. The ones that do now will build citation authority that compounds over time, becoming harder for competitors to displace.
AI search tools are already intercepting millions of queries per day that would have previously landed on Google. That number is growing. Every month you delay is a month your competitors could be building their presence in that space.
We're one of the few agencies actively building GEO capability. Our methods are evolving quickly — but so is the opportunity.
GEO questions,
answered.
Generative Engine Optimisation is the practice of optimising your content to appear in AI-generated answers — in tools like ChatGPT, Google's AI Overviews, Perplexity, and Gemini. As more searches happen inside AI tools, being cited in those answers becomes as important as ranking on page one.
Not replacing — complementing. Traditional SEO still matters for click-based traffic. GEO targets the growing share of searches where users get their answer directly from AI and never scroll to a results page. Both need attention.
They favour content that is authoritative, well-structured, clearly attributed, and factually verifiable. Schema markup, E-E-A-T signals, clear entity definitions, and being cited by other trusted sources all play a role.
No — and anyone who says they can is lying. AI systems change rapidly. What we can do is systematically improve the signals that make citation more likely, and track where and how your brand appears over time.
We track brand mentions in AI tools, source citations, branded search volume, and share of voice in AI-generated answer sets. It's an emerging measurement space but we have working methodologies.
SEO optimises for search engine algorithms. GEO optimises for language model training patterns and retrieval behaviours — different signals, different content structures, different priorities. They overlap but aren't the same.
Are AI tools
citing you?
Share your business name and top keywords. We'll check your current citation presence across the major AI tools and send back a plain-English report — free, no obligation.
We respond within one business day